Overview:

Myvitamins was looking to establish a new revenue stream through TikTok Shop, tapping into the platform’s rapid growth and content-commerce potential. With no prior presence on the channel, the challenge was to build from zero – launching a storefront, developing a content strategy, and scaling performance sustainably.

Role:

Led the full go-to-market and growth strategy for TikTok Shop, owning performance and creative planning while collaborating across influencer, content, and e-commerce teams.

Key Contributions:

Took the TikTok Shop channel from concept to execution – launching the storefront, product formats, and fine-tuning pricing and promotional mechanics to maximise conversion from day one.

Developed a tailored product mix, combining hero SKUs with bundling and promo strategies. Within a short timeframe, Myvitamins’ TikTok Shop scaled to a six-figure revenue stream, becoming a high-growth channel with strong retention and repeat purchase behaviour.