Case Studies
- Home
- /
- Case Studies
The experience behind JM Digital: how our founding team built influencer marketing at Myprotein to eight-figure monthly revenue
Before founding JM Digital, James Massey and Dan Stevenson both led influencer marketing at Myprotein at scale. Here is what building a 5,000+ creator network, a sub-£20 CAC, and eight-figure monthly influencer revenue actually looks like.
How JM Digital helped HOLY expand their influencer programme into new audience categories and generate over 1.3 million views
See how JM Digital ran a structured influencer discovery and activation programme for HOLY across eight new content categories, delivering over 1.3 million views and clear benchmarks for brand growth.
How JM Digital helped Mad Egg generate over three million views through influencer marketing across Dublin
See how JM Digital built and managed a gifted influencer programme for Mad Egg across Dublin, generating over three million views and double-digit thousands of engagements with no paid media spend.
How JM Digital launched Kefiyo’s influencer programme and generated seven-figure views for their Leeds café opening
See how JM Digital built and managed a gifted influencer programme for Kefiyo’s Leeds café launch, generating seven-figure views and double-digit thousands of engagements across Instagram and TikTok.
How JM Digital built Whole Supp’s gifted influencer programme across UK and Ireland
See how JM Digital built and managed a gifted affiliate influencer programme for Whole Supp across UK and Ireland, generating six-figure views and double-digit unique content assets.
How JM Digital launched Frive’s influencer programme from scratch in under three weeks
See how JM Digital built a fully operational influencer programme for Frive in under three weeks, negotiating up to 70% savings on creator rates and driving 10% of total site traffic through influencer alone.
How JM Digital built a full-funnel influencer programme for Spacegoods that outperformed paid creative by 20%
See how JM Digital built a bespoke influencer programme for Spacegoods that drove four-figure new customer acquisition every month and outperformed standard paid creative by 20%.
How JM Digital helped Recuperol scale TikTok Shop and grow live sales to 35% of total channel revenue
See how JM Digital built a TikTok Shop live and influencer strategy for Recuperol that drove a 40% CVR uplift and grew live sales to 35% of total channel revenue.
How JM Digital migrated Mama Soods to Shopify and grew conversion rate from under 2% to 8%
See how JM Digital led a full WooCommerce to Shopify migration for Mama Soods, rebuilding the site from scratch and growing conversion rate from under 2% to between 5% and 8%.