About the brand
Spacegoods is a DTC wellness brand operating in the functional drinks space. With a growing audience and genuine product conviction behind them, they came to JM Digital needing an influencer programme that could convert authentic, long-term product use into content that actually performed commercially, not just aesthetically.
The challenge
Spacegoods needed an influencer strategy that went beyond surface-level reach. The brief wasn’t to generate impressions, it was to drive measurable new customer acquisition across every creator tier while keeping the content feeling genuinely honest. That meant moving away from one-off gifting activations and building something with real commercial rigour behind it.
What we did
JM Digital built a full influencer programme from the ground up, with bespoke briefing at its core. Every brief and contract was written to reflect the real experience of using the product over time, not a single gifting moment. This distinction matters because content rooted in genuine product use performs differently to content produced after a single send, and the results reflect that.
Budget allocation was treated as a funnel-targeting decision rather than a reach exercise. Every creator was assessed through our proprietary influence model before any budget was committed, with commercial potential evaluated upfront rather than assumed. A five-figure monthly budget was deployed across the programme with the specific objective of maximising reach without sacrificing audience relevance, two things that are often treated as competing priorities but don’t have to be.
Creator activity was structured as a full-funnel performance driver across every tier, from nano through to macro, ensuring the programme contributed to acquisition at every level rather than functioning as a top-of-funnel vanity channel.
The results
Influencer content outperformed standard paid creative by 20%, a meaningful benchmark that demonstrates the commercial value of well-briefed, authenticity-led creator content over standard ad formats. The programme delivered a four-figure new customer count every month across all creator tiers, with a five-figure monthly budget consistently deployed against clearly defined funnel objectives.
Ready to grow your brand?
JM Digital works with DTC brands across the UK and Ireland on influencer marketing, creator strategy, and ecommerce growth. Get in touch to talk through your goals.
