Overview:

Slater Menswear, a well-established British tailoring brand, was looking to strengthen its content strategy and boost visibility across digital and in-store touchpoints. With a strong offline heritage, the goal was to create engaging content that could connect with a wider, digitally native audience.

Our Role:

We supported Slater Menswear by sourcing and coordinating a small but impactful group of influencers to create versatile content for both online and in-store use. The focus was on storytelling and relatability, using fresh talent to bring the brand to life in a way that felt authentic and aligned with its values.

Key Contributions:

Sourced four influencers whose personal style and audience aligned with Slater’s values, focusing on talent based in the UK to reflect the brand’s national presence and broaden its appeal.

Delivered a content shoot spanning four North West locations, generating a rich mix of studio and lifestyle assets that could be repurposed across Slater’s digital channels and physical stores.

Influencers also shared the content on their own platforms, helping to boost reach, brand awareness, and engagement within their communities.

The campaign delivered a suite of high-quality, on-brand content that Slater could use across multiple touchpoints, blending brand-building with commercial utility. It also helped extend Slater’s presence into new digital spaces through authentic influencer-led storytelling.