About the brand
Frive is a DTC food brand delivering nutritionally balanced meals direct to consumer. When they came to JM Digital, they had no influencer programme in place and needed one built fast, commercially structured, and with full visibility from day one.
The challenge
Frive needed a fully operational influencer programme built from a standing start, quickly and without burning budget on inflated creator rates or one-off activations that leave nothing behind. The programme needed to be commercially disciplined from the outset, with proper infrastructure, tracking, and contractual protections in place rather than bolted on retrospectively.
What we did
JM Digital built the entire influencer programme infrastructure from scratch in under three weeks. This covered budget tracking, purchase orders, creator payments, performance reporting, UTM and discount code tracking, content approvals, and campaign management end to end. The client had full visibility and control across every element from day one, which is the standard we hold ourselves to on every programme we run.
Alongside the infrastructure build, JM Digital ran a tiered creator strategy simultaneously across nano, micro, and macro tiers. Strategic gifting moments were built around culturally relevant occasions, including marathons, to maximise organic reach and ensure the programme connected with audiences at the right moment. Every creator was contracted with 3-month retainer agreements and paid usage rights included as standard from the outset, giving Frive a content library and commercial protections that most brands don’t think to build until much later.
Negotiation was a significant part of the value delivered. JM Digital secured up to 70% savings against initially quoted creator rates, a direct result of the commercial rigour we bring to every creator conversation.
The results
A fully operational influencer programme was delivered in under three weeks from a standing start. Creator activations contributed 10% of overall site traffic through singular influencer moments, demonstrating the reach quality of the roster secured. Three-month retainer contracts were locked in across the initial roster with paid usage rights included as standard, giving Frive a scalable content engine rather than a series of disconnected one-off posts. Up to 70% negotiated savings against initially quoted creator rates kept the programme commercially efficient from the first activation.
Ready to grow your brand?
JM Digital works with DTC brands across the UK and Ireland on influencer marketing, creator programme builds, and ecommerce growth. Get in touch to talk through your goals.
