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Driving Growth Through Strategic Execution
Every e-commerce store has a homepage, a sale mechanic, and a product catalogue but not every store has someone actively trading it. Website trading is the discipline of managing your site as a live commercial channel: building and maintaining a trading calendar, planning and executing promotions, optimising how products are merchandised and upsold, and making sure the site is always reflecting the right priority at the right time.
It's one of the most impactful roles in e-commerce, and one of the most overlooked. We bring that structure to DTC brands, translating trading strategy into on-site action, with the audits, roadmaps, and reporting frameworks to back it up.
We deliver end-to-end email marketing across Mailchimp and Klaviyo, from audience segmentation and automated flows to BAU campaign execution. Every send is planned and built around your trading structure, so whether it's a product launch, a seasonal promotion, or a weekly broadcast, your email programme is always pulling in the same direction as the wider commercial plan.
We manage end-to-end influencer marketing campaigns with a data-led approach, from creator identification and selection through to content delivery and performance analysis. Influencer content doesn't stop working when the campaign ends; we extend its value through whitelisting and paid amplification to drive further impact. We focus on the metrics that matter to your business, not the ones that just look good in a report.
We run paid media across Meta, Google, and TikTok, starting with a proper strategic foundation — aligning on your objectives, audiences, messaging, and funnel goals before a penny is spent. Creative is used intelligently; we work with your existing assets, running structured tests to understand what resonates and continuously identifying opportunities to improve.
If applicable, influencer content gets put to work too, with paid amplification extending its reach beyond the organic post.
On reporting, you get full access to a real-time Meta Ads dashboard and a direct line to the person actually running your account
We support website migrations to Shopify, managing the process with SEO front of mind so you don't lose the rankings you've worked to build.
We build custom Shopify stores for DTC brands, with the customer journey at the centre of every decision. From site architecture through to the checkout, everything is designed to feel intuitive, reduce friction, and keep customers moving in the right direction.
Trusted to Shape and Deliver Strategies For: